HOW TO BUILD A B2B CUSTOMER PERSONA

In the business-to-business world, understanding who you're targeting helps you close more deals. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on real dat

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can help you make better decisions. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Key typ